SCORE

For non-profits, “marketing” is almost a dreaded word.  Gaining funding is necessary for doing good… but every dollar and hour spent on fundraising robs resources from the service work of the organization.

Fortunately, there are many technology tools to help non-profits easily solicit and capture donations. 

But in selecting the right tool for your non-profit or organization, consider the following questions:

1. Can you create specific campaigns? Do you have the ability to communicate events and programs and easily update the content?  Can you brand to your organization and stand out?

2. Can you share these campaigns via multiple channels to reach as many potential donors as possible – via text message, social media, website (desktop as well as mobile compatible), even QR codes?

3. What will you pay in total? Are there monthly fixed fees, fixed fees per transaction, % per donation?  Also think about other “hidden” costs.  Do you need to have a programmer to set up or modify campaigns?

4. How easy is it to set up?  Can you quickly understand how to post content and reach out to your lists or communities?  How is the service and support for the platform?

5. Can you track your results?  Do you get a dashboard or other mechanism for seeing what campaigns work?

Here are a few well established platforms at varying price points:

  • Donation Dock is a super simple technology service that allows you to accept donations from credit/debit cards.  It accomplishes all of the above at a very low price point (just 4.9% per transaction with no fixed fees).
  • First Giving is used by many well known large non-profits.  Accounts start at $500 annual fee and then transaction fees of 7.5%
  • Network for Good allows you to post your cause in their network with an annual contract at $79k/month.

 

About the Author(s)

Jeanne Rossomme headshot

Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.

President, RoadMap Marketing
donate