If so, like many entrepreneurs, you are probably being advised to look for a market need and then create a product/service to fill that need. That’s because the “build a better mousetrap” philosophy, the Lean Startup movement, and most conventional thinking is that you should start first by thinking about what other people want. But instead, start first by thinking about what YOU want and what makes you happy. New scientific research shows that happiness is a business advantage – so shouldn’t you consider what you love to do as you plan your new venture?
How do I translate what makes me happy into something that makes money?