After traveling to Costa Rica in 2016, Glen and Margie Yaeger decided they wanted to bring a little bit of their trip back to their community in Hagerstown, Maryland. They opened a cafe serving quality coffee and a blend of Costa Rican and American dishes in a renovated farmhouse.

The couple called their cafe “Pura Vida,” meaning “pure life” in Spanish. This phrase reflects the Costa Rican value of cherishing simple pleasures – which the Yaegers hope to give the Hagerstown community a taste of at their cafe.

How SCORE Helped: 

The Yaegers worked with SCORE mentor Robert Jones on financial forecasting and marketing strategy. Jones also guided them through the HUB City Business competition. Margie says, “SCORE has been a key resource in helping us confidently move forward with our business.”

My Successes: 

After successfully launching in 2017, Pura Vida was one of eight finalists in the HUB City Business competition in Hagerstown, for which they won a Clover point-of-sale system. In the year Pura Vida has been in business, they have built up a base of returning customers – and see new customers each week. They consistently receive five-star reviews on Yelp and Facebook.

Pura Vida Coffee, LLC