Marketing

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Grow with Google Bootcamp Series Part 1-Intro to Google Analytics

Learn how to set up and start to use Google Analytics to understand how people engage with your website.

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Business Builders Workshop: Topic: Importance of Digital Video Marketing

Did you know that as of 2022, an average person is predicted to spend 100 minutes per day watching online videos? That's a lot of attention capital for anyone to take advantage of, however, social media is daunting (let alone video marketing). The real question is: in a world of TV ads, TikTok, Instagram reels, and Facebook ads, where do you start? In this conversation, we'll go over the following: • Why Video? • How do you know when video content is necessary? • Identifying your Customer • What kind of video + platform is the right fit for you? • How to get started + what to look for when hiring a team • Q+A Presenter: Emma McIntyre from Chezy

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The Impact of TikTok on Small Businesses

SCORE Tip of the Mitt chapter mentor and chairperson Sharon Schappacher explains why TikTok is worth considering for your small business--users spent $2.3 billion on the app in 2021! Find out how your small business can join in.

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Women SCORE Higher Launch Event

We at SCORE Santa Barbara understand the need for unifying and supportive community initiatives. Women SCORE Higher creates an environment for Santa Barbara’s Women in Business to connect, learn and grow through the power of their local network.

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Habits of Successful Entrepreneurs

the most important habit that successful entrepreneurs practice can be distilled to these actions

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LIVE ONLINE WORKSHOP: Digital Marketing 2

Learn about what is needed to succeed in today's world and why it is important for businesses to get started with an online presence that reaches potential customers.

Success Story

SCORE Assists Carpet Cleaning Business Expand Amid Pandemic

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How Consumers Find Out About Products Today

How do consumers actually find the products they need? Today they are learning about products and services through a wide variety of channels and media. Among the most popular are the Web, going to retail stores, TV ads, word of mouth, and online reviews.

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What’s Your Digital Marketing Success Plan? - slides

If you are committed to growing your organization but struggling to map out the process using digital marketing, there are steps you’ll want to take. Are you being found on the web? Do you know what type of digital content is useful and relevant to your audience? Just posting on social media won’t get you the results you want if you haven’t defined your strategy. How do you keep the conversation going when someone has shown an interest in you on the web, on social media or in person? Do you have a plan and consistent processes? Your random acts of marketing won't get you more clients, better leads, and more revenue.

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Let Your Brand Tell Your Story (Part 1)

Brand expert and marketing strategist Sarah George offers quick advice on storytelling and offers an overview of the tool Story Brand.

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